Benissa presents the 'Jo també actue' campaign against sexist violence. The Equality area of the Benissa City Council in collaboration with the Municipality's Consell de Igualtat presented this morning an institutional campaign against sexist violence under the slogan 'Jo també actue'.
The advertising initiative consists of a generic graphic piece with the claim main and seven additional posters showing the different types of violence that can be exercised against a woman. In some of the creatives you can see different men from the municipality launching messages such as: “the way you dress does not justify an attack. Freedom goes per davant ”. In another of the images the following text is superimposed: “Between 40 and 60% of the gifts have experimented sexual assejament al carrer”.
The objective of the initiative promoted by Lorena Ivars and her technical team is to give a comprehensive and broader vision to the scourge of gender violence and to do so with a pedagogical approach that avoids traditional and hackneyed messages, in addition to involving directly to men about a structural problem suffered by women.
Lorena Ivars: "Education, training and dissemination are fundamental tools to combat this scourge"
Ivars, an activist in favor of women's rights and very involved in her work at the head of the council, has expressed the will to continue "training" society benissera in the matter of sexist violence through awareness campaigns such as the one launched today by the institution. He also recalled that during 2020 45 women died as a result of violent acts within the home and so far this year 19 have done so, figures that the councilor herself has described as "intolerable".
To close her speech, Lorena Ivars has invited all the citizens of Benissa to help in the dissemination of this communicative action through social networks and private channels, since, as stated by “education, training and dissemination they are fundamental tools in the fight against sexist violence ”. However, it has once again reiterated its particular claim to the central government, which has demanded a larger budget for the Police, Social Services and Courts of Gender Violence.
