Store information on a device and/or access it

Illustrations

Most of the purposes explained in this text depend on the storage or access of information on your device when you use an application or visit a website. For example, a provider or publisher/media may need to store a cookie on your device the first time you visit a website so that it can recognize your device the next time you visit it (by accessing this cookie every time). time you do it).

Using limited data to select basic ads

Illustrations

An automaker wants to promote its electric vehicles to environmentally friendly users who live in the city after working hours. The advertisement is presented on a page with related content (such as an article about measures against climate change) after 18:30 p.m. to users whose precise location suggests that they are in an urban area.
A major watercolor manufacturer wants to carry out an advertising campaign on the Internet to publicize its latest range of watercolors with the aim of reaching both amateur and professional artists and, at the same time, avoiding showing the advertisement alongside other unrelated content. (for example, articles on how to paint a house). It will detect and limit the number of times the ad has been presented so as not to show it too many times.

Create profiles for personalized advertising

Illustrations

If you read several articles about the best bike accessories on the market, this information could be used to create a profile about your interest in bike accessories. This profile may be used or improved in the future, through the same or a different website/application, to present you with advertising for bicycle accessories of a specific brand. If you also visit a vehicle configurator on a luxury car manufacturer's website, this information could be combined with your interest in bicycles to refine your profile to reflect your interest in high-end bicycle accessories.
A clothing company wants to promote its new collection of high-end baby clothing. They contact an agency that has a network of high-income clients (such as high-end supermarkets) and ask the agency to create profiles of parents or young couples whose high income and recent parenthood can be assumed so that such profiles can subsequently be used to display advertising within partner applications based on those profiles.

Use profiles to select personalized advertising

Illustrations

An online retailer wants to promote limited sales on running shoes. He wants to target that advertising to users who have searched for running shoes on his mobile app in the past. In order to present you with the corresponding advertisement within the application. Tracking technologies may be used to determine your prior use of the mobile application to search for running shoes.
A profile that has been created for the presentation of personalized advertising in relation to a person who has searched for bicycle accessories on a website can also be used to display the relevant bicycle accessories advertisement in a mobile application of another organization.

Create a profile to personalize content

Illustrations

On a social media platform you have read several articles about how to build a tree house. This information could be added to a given profile to indicate your interest in nature-related content, as well as DIY tutorials (with the aim of allowing personalization of content, so that in the future, for example, you will be shown more blog posts and articles about tree houses and log cabins).
You have watched three videos about space exploration on different television applications. A news platform unrelated to the previous ones and with which you have not had contact in the past creates a profile based on that viewing behavior, marking the exploration of space as a topic of your possible interest for other videos.

Using profiles for custom content selection

Illustrations

You have read some articles about vegetarian food on a social media platform. You have subsequently used a cooking application from a company unrelated to the previous platform. The profile that has been created about you on the social media platform will be used to show you vegetarian recipes on the welcome screen of the cooking app.
You have watched three videos about rowing on different websites. A video platform, not related to the website on which you viewed the rowing videos, but based on the profile created when you visited said website, will be able to recommend 5 other rowing videos when you use the video platform through your television. .

Measure advertising performance

Illustrations

You have clicked on an advertisement on a website/media about discounts made by an online store on the occasion of “Black Friday” online and subsequently purchased a product. That click you made will be linked to that purchase. Your interaction and that of other users will be measured to know the number of clicks on the ad that resulted in a purchase.
You are one of the few people who has clicked on an ad promoting a “Mother's Day” discount from an online gift shop within a website/media application. The media outlet wants to have reports to understand how often you and other users have viewed or clicked on a particular ad within the app, and in particular the “Mother's Day” ad, to help media and its partners (for example, advertising agencies) to optimize ad placement.

Maintain the content

Illustrations

You read a blog post about hiking from a publisher/media outlet's mobile app and followed a link to a recommended post related to that post. Your interactions will be recorded to indicate that you found the initial hiking post useful and that it was successful in gaining your interest in the related post. This will be measured to see if more hiking content should be published in the future and where to place it on the home screen of the mobile app.
You were presented with a video about fashion trends, but you and other users stopped viewing it after about 30 seconds. This information will be used to assess the optimal length of future fashion trend videos.

Understand the public through statistics or through the combination of data from different sources

Illustrations

The owner of an Internet bookstore wants to have business reports showing the proportion of visitors who have visited his page and left without purchasing anything or who have consulted and purchased the most recently published autobiography, as well as the average age and gender distribution for each of the two groups of visitors. Subsequently, the data related to your browsing on its page and your personal characteristics are used and combined with other data to create these statistics.
An advertiser wants to have a better understanding of the type of audience that interacts with their ads. Therefore, he goes to a research institute in order to compare the characteristics of the users who have interacted with the advertisement with the typical attributes of users of similar platforms on different devices. This comparison reveals to the advertiser that their advertising audience is primarily accessing ads via mobile devices and that their age range is likely between 45 and 60 years old.

Development and improvement of services

Illustrations

A technology platform that operates with a social media provider sees growth in mobile application users and realizes that, based on their profiles, many of them connect through mobile connections. The platform uses new technology to display ads in a mobile-friendly format and with low bandwidth to improve performance.
An advertiser is looking for a way to display ads on a new type of device. The advertiser collects information about how users interact with this new type of device in order to determine if it can create a new mechanism to display advertising on that type of device.

Use of limited data for the purpose of content selection

Illustrations

A travel magazine, to improve travel experiences abroad, has published an article on its website about new courses offered by an Internet language school. School blog posts are embedded directly at the bottom of the page and selected based on the user's non-precise location (for example, blog posts explaining the course curriculum for languages other than the country's where you are).
A sports news mobile application has started a new section of articles on the latest football matches. Each article includes videos hosted by an independent streaming platform that show highlights from each match. If you fast forward a video, this information can be used to determine that the next video to play is shorter.

Santos Kitchens (Pedreguer)

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	N-332, Km 194 (Pedreguer)
	Construction / DIY, Home