Santiago Calaforra takes over the presidency of AMDComVal with a renewed Board of Directors Santiago Calaforra takes over the presidency of AMDComVal with a renewed Board of Directors
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Santiago Calaforra takes over the presidency of AMDComVal with a renewed Board of Directors

13 December 2024 - 10: 52

On December 11, 2024, the Association of Digital Media of the Valencian Community (AMDComVal) held an Extraordinary Assembly in which the renewal of its Board of Directors was carried out. In an atmosphere of consensus and unity, the members unanimously supported the candidacy led by Santiago Calaforra, who is positioned as a solid option to lead the association for the next four years.

The Assembly was a reflection of the cohesion between the members of AMDComVal, who highlighted the importance of continuing to work together to strengthen the role of the association in the Valencian media landscape. During the session, special thanks were given to the work carried out by the outgoing Board of Directors, whose commitment and dedication have been fundamental to the growth and consolidation of the entity. Their work has laid the foundations for successfully addressing the new challenges facing the digital media sector.

Santiago Calaforra dedicated some emotional words of thanks to the associates during his speech, highlighting that “AMDComVal is the reflection of the collective effort of all its members, and my commitment is to ensure that all the media that actively participate in this association see their expectations met.” He also expressed his appreciation to the outgoing Board of Directors, with a special mention to the interim president, Manuel Furió, whom he praised for having led the association in a time of transition and for his management in the face of the communication challenge of DANA. “His ability to guide AMDComVal in such complex circumstances is an example for all of us,” he said. In addition, Calaforra pointed out that the business sector of the media must be an active part in the reconstruction of the towns affected by DANA, emphasizing that “as a sector, we have suffered this catastrophe, but we must also be part of the recovery of the Valencian Community.” He concluded by sending a message of solidarity: “From here, all our love to the victims and their families.”

Members of the new Board of Directors of AMDComVal

The new Board of Directors of AMDComVal is made up of a multidisciplinary team of professionals representing digital media in the three provinces of the Valencian Community. This team stands out for its experience, commitment and strategic vision to lead the association towards a stage of transformation and growth.

Santiago Calaforra – President

Santiago Calaforra (Valencia, 1987) is a graduate in Communication and Teaching. He is CEO of Real de a 8 Comunicación, which owns the media outlets Actualidad Valencia, Actualidad Castellón, Diario de Alicante and València Diari. His career combines experience in strategic communication, project leadership and the application of Artificial Intelligence technologies to the sector. As president of AMDComVal, his role will be to coordinate the implementation of strategic objectives, represent the association before institutions and guarantee cohesion among the associates.

Silvia Tormo – Vice President

Silvia Tormo (Valencia, 1981) has a degree in Journalism and is the director of the regional newspaper El Meridiano L'Horta, a medium specialising in local and regional information with over 11 years of experience. With a deep knowledge of local journalism, she stands out for her ability to establish relationships with institutions, associations and social entities. In her role as vice-president, Silvia will support the president in making key decisions, supervise strategic projects and foster connections between members.

Antonio Nieto – Secretary

Antonio Nieto (Alicante, 1966) has a background in Document Management and Archives. He represents the Globalon Foundation, where he has played key roles in administrative organisation and information custody. As secretary, he will be responsible for managing the minutes of the meetings, coordinating the assemblies and ensuring the proper administration of the association's official documents.

Javier Llopis – Treasurer

Javier Llopis (Alcoy, 1963) is the Manager of Més Ciutat SA, publisher of www.elnostreciutat.com, a leading digital media outlet in the regions of l'Alcoià, El Comtat and Foia de Castalla. His training in Accounting and Finance, together with his extensive experience in financial management, make him the ideal person to take on the role of treasurer. In his role, he will be responsible for managing AMDComVal's financial resources, optimising budgets and ensuring the economic sustainability of the projects.

Vicente Bolufer – Delegate of Alicante

Vicente Bolufer (Benissa, 1970) is the director of the Marina Alta and Marina Baixa Digital Group, which brings together seven digital headers: www.marinabaixadigital.es, www.calpdigital.es, www.benissadigital.es, www.teuladamorairadigital.es, www.gatadigital.es, www.deniadigital.es and www.xabiaaldia.com. Independent media that have always put the reader at the centre of the model, with the aim of meeting their information demands. With more than fourteen years of experience in the field of local journalism, Bolufer has a deep knowledge of the specific needs of the Alicante media. In his new role as delegate for Alicante, he will act as a link between the media in his province and the Board of Directors, ensuring that their interests are reflected in the decisions of the association.

Ximo Tirado – Delegate of Castellón

Ximo Tirado (Vila-real, 1963) is the CEO of Diario Digital de Castellón SL, the publisher of, among others, the newspapers Castellón Información and Vila-real Informació, of which he is also the director. He has a long career in political, economic and social journalism, which he has been practicing since 1988. His role as Castellón delegate will be key to integrating the province's media into AMDComVal strategies and encouraging their active participation in common projects.

Patricia Guzmán – Delegate of Valencia

Patricia Guzmán (Valencia, 1974) is the director of the newspaper InfoTúria, a regional digital and print media outlet established 15 years ago in Camp de Túria. With training in Digital Marketing, she brings a strategic vision to the development of the association. In her role as Valencia delegate, she will represent the media in the province, ensuring that their needs and proposals are heard. She has been an editor at Las Provincias and Diario de Valencia.

Javier Burgos – Member of the mass media

Javier Burgos, (Valencia, 1958), founding partner of www.eldiariocv.es, is responsible for coordinating the commercial direction and management. His experience in national media will be crucial to strengthen the visibility of AMDComVal both at the regional and national level. As a member, he will contribute with strategies to improve the association's projection.

Javier Furió – Member of the Board of New Members

Javier Furió (Valencia, 1970) is the editor of Noticias CV. With outstanding skills in public relations, his role as a representative of new members will be essential to attract new members and strengthen ties with current ones. His goal is to expand the base of media affiliated to the association, generating new opportunities for collaboration.

A strategic project to transform AMDComVal

The new Board of Directors faces the 2024-2028 period with an ambitious strategic project that seeks to consolidate the association as a benchmark in the digital media sector. This plan is designed to respond to the current needs of members and anticipate future challenges, marking the beginning of a stage of growth, modernization and transparency.

One of the fundamental pillars of the project is technological modernisation. The new Board of Directors will prioritise the redesign of the AMDComVal website with the support of the Digital Kit, incorporating advanced functionalities that improve the user experience and reinforce the association's SEO positioning. New features will include an exclusive private area for members, with access to specialised resources, reports and management tools. In addition, a collaborative news bank will be launched, a platform intended to facilitate the exchange of content between associated media, optimising resources and encouraging cooperation.

Institutional strengthening is another key aspect of the project. The Board of Directors will organise rounds of contacts with political parties, public administrations and journalistic associations, consolidating AMDComVal as a key interlocutor in the media policies of the Valencian Community. These relations will not only serve to represent the interests of the sector, but also to establish strategic alliances and generate new opportunities for collaboration.

In the area of ​​financial sustainability, the Board of Directors has set itself the goal of increasing the number of members, with the aim of exceeding 75 media outlets in the coming years. To this end, the benefits of belonging to AMDComVal will be highlighted, such as access to advertising campaigns, shared resources and specialized training. In addition, contracts with OJD will be renegotiated, adapting them to the specific needs of digital media, and a transparent system for the allocation of advertising campaigns will be implemented, guaranteeing equity and fostering trust among members.

The project also includes a firm commitment to equality. The Board of Directors will work to promote parity in the representative bodies and ensure that the association's policies reflect this value. Likewise, the creation of agreements with universities and job banks will be promoted, facilitating professional internships for students and young journalists, and strengthening collaboration between the academic field and the media sector.

The new Board of Directors will organise flagship events, such as an annual gala to award the best journalistic coverage and thematic conferences in the three provinces of the Valencian Community. These events will not only highlight the value of digital communication, but will also serve to foster cohesion between members and strengthen AMDComVal's presence in the media landscape.

Finally, a long-term strategic objective will be the transformation of AMDComVal into a business association, which will allow it to expand its representation and negotiation capacity, and position the association as an influential player at the regional and national level. This project will be complemented by the search for European subsidies for digitalisation and technological innovation.

This new Board of Directors maintains a line of growth and ambitious objectives that would not be possible without the solid work and dedication of the previous Board of Directors. Their work has allowed us to build the foundations on which new challenges and opportunities are now being raised, consolidating AMDComVal as a benchmark in the digital media sector and leaving a legacy of commitment, innovation and cohesion that inspires this new management team.

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