Look for another approach, a more positive one. That is the objective of the new campaign that the Pego City Council has drawn up to celebrate 25N. A proposal conceived once again by the communication agency Ágora Si with which healthy relationships between couples are claimed.
“Usually in the campaigns that are carried out for this marked date, the negative part is appealed to, violence and how to stop it. Rarely is the focus on what a healthy relationship should be like, in which both people love and respect each other”, says the Councilor for Equality, Merxe Bolta.
To achieve this, a series of videos (one main and some secondary) have been recorded in which young people and people who, due to their work, maintain constant contact with young people appear, to talk about this other vision, the positive one. Although the video also talks about the harmful patterns that lead to a bad relationship.
In addition to seeking to make good behavior in a relationship visible, it is also intended to give more voice to young people, "many times they remain in the background when talking about gender violence, as in many other issues that concern all society”, Bolta qualifies.
The youngsters also explain in the video their way of understanding life in today's world, different from that of their elders. “Many times young people are stigmatized saying that nowadays they don't know how to love each other. It must be clear that young people know how to love each other and the essence of this love is the same as it has always been, only the forms and the channel have changed.
There are no differences in the way of loving each other, but in the way of communicating”, Bolta remarks. The ways of generating violence have also changed, the campaign highlights that new technologies allow new forms of access to the violent, they have more means to exercise it. But it also affects the fact that the people who exercise it are the same, they have not increased, "what happens is that now they are more visible and have more ways of coercing and harming the other person," says the mayor of Equality.
This action is not intended to "criminalize" social networks and other technologies, in fact they claim to be a useful tool to detect and make visible the violent. This is shown in fact the main video of this campaign, simulating the normal activity of young people with their phone and what can be found on them.
Programming Languages
In addition to the audiovisual campaign. The consistory has programmed a series of events throughout this week, a large part of them dedicated to the youngest. On Monday the students of CEIP Carolina Sala and CEIP Rosalia Bondia enjoyed the theater 'The new story of the Little Red Hood'. Work that will also see the students of the schools Sant Antoni and Ambra today Thursday. There will also be storytelling for the boys and girls of the Escoleta Infantil.
Throughout the morning the Dones Cabal association will celebrate the already traditional 'Vaccination against gender violence. Already in the afternoon, a practical self defense workshop will take place.
On Friday morning, students from schools and from IES Enric Valor will gather in Plaça del Mercat to show their rejection of violence against women. In the afternoon, at 19,30:XNUMX p.m., another new concentration will take place, this time for the entire population, in Plaza Maria Cambrils.
Finally, the Councilor for Equality together with the social educator who is present in the campaign video, Raquel Nadal, the social worker who is an expert in gender violence, Alba Cholbi and the creator of this campaign, Analía Llopis, will participate in a debate about what healthy relationships really are, with the students of the Sant Antoni school on November 29 and with the students of the IES Enric Valor.
