«Fogueres, pasodobles and... robots? The Marina Alta in the times of the Metaverse» «Fogueres, pasodobles and... robots? The Marina Alta in the times of the Metaverse»
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«Fogueres, pasodobles and… robots? The Marina Alta in the times of the Metaverse»

18 December 2024 - 16: 10

Artificial intelligence is transforming the world of work at a dizzying pace, and the Marina Alta is not immune to this change. In a region where tourism, construction and tradition are the basis of the economy and life itself, the fear of being replaced by machines is no longer just a scene from science fiction.

Automation raises crucial questions: to what extent do we want AI to manage our reservations, serve us in a wine cellar or even 'learn' our festivals and traditions? This dilemma between technology and humanity is more relevant than ever.

Impact on employment: is an army of robots coming to replace humans?

Now let's move on to a topic that can't be ignored. With AI automating more and more tasks, from donor selection to organising our diaries, where does the human role fit into all this? We're facing a future where many of the tasks we do today could be taken over by machines. Will we end up with robots managing restaurant reservations or automating sightseeing tours of the area? Can you imagine going to a local winery and having a robot pour you wine while telling you, without a hint of emotion, that it's 'fruity with notes of wood'?

And what will we do with all those people who work in such important sectors in the Marina Alta as tourism and construction? Will there be a 'digital recycling' course that teaches us all to program in Python? Or maybe we'll all see ourselves participating in dance competitions against robots, just to stay relevant? I think this topic touches our sensitivity because we pay more attention to things like eating. Yes, I think I'll develop it in another article with more 'substance' so that you can bring more reflections to your mouth.

The debate of the future: are our traditions in danger?

And then there is the cultural aspect. In the Marina Alta, we are a land of traditions, of bonfires and patron saint festivals, of paellas (without sausages, I repeat). What will happen if AI starts to interfere in our local festivals? Will we find ourselves in a future where the parades are directed by a robot orchestra conductor or where the music bands are made up of robots playing the pasodoble without missing a note?

Imagine a virtual San Juan, with fireworks launched by drones while we watch everything from the comfort of the sofa, with a beer in hand and a 'like' for whoever made the best bonfire in the metaverse. Is that what we want? Are we willing to lose the smell of gunpowder and the heat of the flames in exchange for technological optimization? I think that the image that has come to mind, enjoying our festivities 'virtually', has led us to think that there is no way, that we will continue dancing in front of the orchestra, that we want to walk through our towns with a band that sounds more or less in tune and that, of course, there are tables with cakes, potatoes and olives for the real party-goers to rest on...

Looking to the future: the balance between technology and humanity

It is undeniable that AI offers great opportunities, and in cases like Irema's with Fenomatch, it has proven to be a valuable tool. But the question remains: how can we take advantage of these technologies without losing the human touch? We want a future where technology helps us to be better, yes, but not where it completely replaces us. We want healthy and happy children, but we also want to be able to say that that little one has "something of us" beyond what the algorithm says.

And if our beloved Marina Alta teaches us anything, it is that balance is key. We do not want a future completely ruled by machines, but rather a place where new technologies help us improve without leaving aside what really matters: our traditions, our families and our human stories.

The challenge for the Marina Alta is not to stop the arrival of AI, but to learn to take advantage of its benefits without sacrificing what makes us human. We want innovation, yes, but not at the price of losing the authentic character of our 'terreta'. Technology should be a tool to complement, not replace, the soul of the Marina Alta. Because in the end, what really matters is finding the right balance, where robots can provide precision and efficiency, but where emotions, stories and traditions remain a human thing.

And as the great Sabina would say: "Being brave doesn't have to be so expensive, being cowardly isn't worth it..." So, let technology come, but let it not make us forget who we are!

Raul Escriva
Expert in New Technologies and Technological ADL of Creama Xàbia

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