Calp has participated in the Fair for Alle 2025, Scandinavia's largest tourism trade fair, which was held at Messecenter Herning (Denmark) from 21 to 23 February.
During the three days of the fair, the exhibition centre received around 60.000 visitors, including professionals, media and end customers, which allowed Calp to showcase its wide range of tourist offers and consolidate its position as an attractive destination for all ages. With this participation in Denmark, Calp completes its promotional campaign in the Scandinavian countries, which began last January with its participation in the MATKA fair in Finland.
Calp attended this fair under the auspices of Turespaña and had the support of technicians from the Costa Blanca Tourism Board, who provided their experience to ensure the success of Calp's participation in the fair.
Likewise, staff from the tourism department of Calp Town Hall provided information, answered questions, and helped visitors plan their holidays in Calp. Brochures, tourist maps and information on activities and events held in the town throughout the year were also provided.
The Danish market represents an excellent opportunity for Calp due to its high spending capacity, preference for quality destinations, combination of beach and culture, medium-long stays and tendency to travel outside of high season. In addition, the Danish market is in full growth, with a 6% increase recorded in visitor arrivals and 9,1% in spending during 2024.
