The Valentine's campaign "Calp t'enamora" lands this week in the town to encourage purchases in local businesses, as well as consumption in the restaurants of the municipality, taking advantage of the upcoming celebration.
The commercial revitalization campaign has been designed by the Calp City Council, through the Department of Economic Promotion, and Calp Cream, in collaboration with the Calpe Business Association (AEMCO).
For this reason, special themed lighting has already been installed in the main commercial streets of the municipality, as well as two illuminated photocalls in Plaza Colón and Calle Los Almendros. In addition, on the weekend of February 10 to 12, four selfie points will be installed so that couples in love can take a photo.
On the other hand, on February 11 and 18 there will be two days of commercial animation in which two cupids will distribute lollipops to the public through the commercial streets of Calp.
And on Valentine's Day, the "Photocall of love" will be installed, an instant photocall in which all the couples who wish can take a photo and take it with them as a souvenir at the moment. In addition, a teddy bear will be given away for each couple that takes their photo.
Along with these activities, a campaign to promote local commerce and hospitality has been launched through social networks and radio spots, and billboards have been installed on billboards.
This campaign is part of the "Obri't a Calp" campaign, started a few months ago by the Calp City Council and Creama Calp with the aim of creating a commercial brand and highlighting local commerce and hospitality.
