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Customize your consent preferences for cCookie categories and ad tracking preferences for purposes and features and providers below. You can grant granular consent for each y . Most providers require explicit consent for the processing of personal data, while some rely on legitimate interest. However, you have the right to object to its use based on legitimate interest.
The necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that guarantee the basic functionalities and security features of the website. These cookies do not store any personal information.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information about the metrics of the number of visitors, the bounce rate, the source of traffic, etc.
Cookies, device identifiers or online identifiers of similar characteristics (e.g., login-based identifiers, randomly assigned identifiers, network-based identifiers), together with other information (e.g. , browser information and type, language, screen size, supported technologies, etc.), may be stored or read on your device in order to recognize it whenever you connect to an application or web page for a or several of the purposes included in this text.
Most of the purposes explained in this text depend on the storage or access of information on your device when you use an application or visit a website. For example, a provider or publisher/media may need to store a cookie on your device the first time you visit a website so that it can recognize your device the next time you visit it (by accessing this cookie every time). time you do it).
Advertising presented on this service may be based on limited data, such as the website or application you are using, your precise location, the type of device or the content you are interacting with (or have interacted with). ) (for example, to limit the number of times a particular ad is presented).
An automaker wants to promote its electric vehicles to environmentally friendly users who live in the city after working hours. The advertisement is presented on a page with related content (such as an article about measures against climate change) after 18:30 p.m. to users whose precise location suggests that they are in an urban area.
A major watercolor manufacturer wants to carry out an advertising campaign on the Internet to publicize its latest range of watercolors with the aim of reaching both amateur and professional artists and, at the same time, avoiding showing the advertisement alongside other unrelated content. (for example, articles on how to paint a house). It will detect and limit the number of times the ad has been presented so as not to show it too many times.
Information about your activity on this service (for example, the forms you fill out, the content you are consuming) may be stored and combined with other information held about you or similar users (for example, information about your previous activity on this service). this service and on other web pages or applications). This will then be used to create or improve a profile about you (which could include possible interests and personal aspects). Your profile may be used (also at a later time) to show you advertising that may seem more relevant to you based on your possible interests, either by us or by third parties.
If you read several articles about the best bike accessories on the market, this information could be used to create a profile about your interest in bike accessories. This profile may be used or improved in the future, through the same or a different website/application, to present you with advertising for bicycle accessories of a specific brand. If you also visit a vehicle configurator on a luxury car manufacturer's website, this information could be combined with your interest in bicycles to refine your profile to reflect your interest in high-end bicycle accessories.
A clothing company wants to promote its new collection of high-end baby clothing. They contact an agency that has a network of high-income clients (such as high-end supermarkets) and ask the agency to create profiles of parents or young couples whose high income and recent parenthood can be assumed so that such profiles can subsequently be used to display advertising within partner applications based on those profiles.
Advertising presented on this service may be based on your advertising profiles, which may reflect your activity on this service, on other websites or applications (such as the forms you interact with or the content you view), your possible interests and personal aspects. .
An online retailer wants to promote limited sales on running shoes. He wants to target that advertising to users who have searched for running shoes on his mobile app in the past. In order to present you with the corresponding advertisement within the application. Tracking technologies may be used to determine your prior use of the mobile application to search for running shoes.
A profile that has been created for the presentation of personalized advertising in relation to a person who has searched for bicycle accessories on a website can also be used to display the relevant bicycle accessories advertisement in a mobile application of another organization.
Information about your activity on this service (for example, the forms you interact with or non-advertising content you view) may be stored and combined with other information relating to you (for example, your past activity on this service or other web pages or applications) or about other users with similar characteristics. This is then used to create or improve your profile (which could include, for example, your possible interests and personal aspects). Your profile can be used (also in the future) to present content that seems most relevant based on your possible interests; for example, adapting the order in which content is displayed to make it even easier to find what matches your interests.
On a social media platform you have read several articles about how to build a tree house. This information could be added to a given profile to indicate your interest in nature-related content, as well as DIY tutorials (with the aim of allowing personalization of content, so that in the future, for example, you will be shown more blog posts and articles about tree houses and log cabins).
You have watched three videos about space exploration on different television applications. A news platform unrelated to the previous ones and with which you have not had contact in the past creates a profile based on that viewing behavior, marking the exploration of space as a topic of your possible interest for other videos.
The content presented to you on this service may be based on a content personalization profile, which may reflect your activity on this or other services (for example, the forms you submit or the content you view), your possible interests and aspects personal. An example of the above would be adapting the order in which the content is presented to you, so that it is easier for you to find the (non-advertising) content that matches your interests.
You have read some articles about vegetarian food on a social media platform. You have subsequently used a cooking application from a company unrelated to the previous platform. The profile that has been created about you on the social media platform will be used to show you vegetarian recipes on the welcome screen of the cooking app.
You have watched three videos about rowing on different websites. A video platform, not related to the website on which you viewed the rowing videos, but based on the profile created when you visited said website, will be able to recommend 5 other rowing videos when you use the video platform through your television. .
Information about what advertising you are presented with and how you interact with it can be used to determine how well an advertisement worked for you or other users and whether advertising objectives have been achieved. For example, if you have viewed an ad, if you have clicked on it, if that has subsequently led you to buy a product or visit a website, etc. This is very useful to understand the relevance of advertising campaigns.
You have clicked on an advertisement on a website/media about discounts made by an online store on the occasion of “Black Friday” online and subsequently purchased a product. That click you made will be linked to that purchase. Your interaction and that of other users will be measured to know the number of clicks on the ad that resulted in a purchase.
You are one of the few people who has clicked on an ad promoting a “Mother's Day” discount from an online gift shop within a website/media application. The media outlet wants to have reports to understand how often you and other users have viewed or clicked on a particular ad within the app, and in particular the “Mother's Day” ad, to help media and its partners (for example, advertising agencies) to optimize ad placement.
Information about what content you are presented with and how you interact with it may be used to determine, for example, whether the (non-advertising) content has reached its intended audience and matched their interests. For example, if you have read an article, if you have watched a video, if you have listened to a “podcast” or if you have consulted the description of a product, how much time you have spent on those services and on the web pages you have visited, etc. This is very useful to understand the relevance of the (non-advertising) content that is shown to you.
You read a blog post about hiking from a publisher/media outlet's mobile app and followed a link to a recommended post related to that post. Your interactions will be recorded to indicate that you found the initial hiking post useful and that it was successful in gaining your interest in the related post. This will be measured to see if more hiking content should be published in the future and where to place it on the home screen of the mobile app.
You were presented with a video about fashion trends, but you and other users stopped viewing it after about 30 seconds. This information will be used to assess the optimal length of future fashion trend videos.
Reports may be generated based on combining data sets (such as user profiles, statistics, market research, analytics data) regarding your and other users' interactions with advertising (or non-advertising) content to identify common characteristics. (for example, to determine which target audience is most receptive to an advertising campaign or certain content).
The owner of an Internet bookstore wants to have business reports showing the proportion of visitors who have visited his page and left without purchasing anything or who have consulted and purchased the most recently published autobiography, as well as the average age and gender distribution for each of the two groups of visitors. Subsequently, the data related to your browsing on its page and your personal characteristics are used and combined with other data to create these statistics.
An advertiser wants to have a better understanding of the type of audience that interacts with their ads. Therefore, he goes to a research institute in order to compare the characteristics of the users who have interacted with the advertisement with the typical attributes of users of similar platforms on different devices. This comparison reveals to the advertiser that their advertising audience is primarily accessing ads via mobile devices and that their age range is likely between 45 and 60 years old.
Information about your activity on this service, such as your interaction with ads or content, can be very useful to improve products and services, as well as to create new ones based on user interactions, the type of audience, etc This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform that operates with a social media provider sees growth in mobile application users and realizes that, based on their profiles, many of them connect through mobile connections. The platform uses new technology to display ads in a mobile-friendly format and with low bandwidth to improve performance.
An advertiser is looking for a way to display ads on a new type of device. The advertiser collects information about how users interact with this new type of device in order to determine if it can create a new mechanism to display advertising on that type of device.
The content presented on this service may be based on limited data, such as the website or application you are using, your precise location, the type of device, or the content you are interacting with (or have accessed). interacted) (for example, to limit the number of times you are presented with a specific video or article).
A travel magazine, to improve travel experiences abroad, has published an article on its website about new courses offered by an Internet language school. School blog posts are embedded directly at the bottom of the page and selected based on the user's non-precise location (for example, blog posts explaining the course curriculum for languages other than the country's where you are).
A sports news mobile application has started a new section of articles on the latest football matches. Each article includes videos hosted by an independent streaming platform that show highlights from each match. If you fast forward a video, this information can be used to determine that the next video to play is shorter.
Your data may be used to monitor and prevent unusual and potentially fraudulent activity (for example, in relation to advertising, or activity carried out by bots), as well as to ensure that systems and processes operate correctly and securely. Additionally, it can be used to correct any problems that you, the publisher/media outlet or the advertiser may encounter in the delivery of content and ads, as well as in your interaction with them.
An advertising intermediary delivers advertisements from multiple advertisers to its network of associated websites. It sees a large increase in the number of clicks on ads related to an advertiser and uses data on the source of the clicks to determine that 80% of them come from bots and not humans.
Certain information (such as an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, as well as to facilitate the transmission of the content or advertising to your device.
Clicking on an article link can usually redirect you to another page or another part of the article. To achieve this: 1.) Your browser sends a request to a server linked to the web page. 2.°) The server responds, redirecting you to the article, or part of it, that you have requested. That response uses technical information that is automatically included in the request sent by your device through the browser. Said technical information is used in order to correctly display the information or images that are part of the requested item. Technically, this exchange of information is necessary to display the content displayed on your screen.
The decisions you make regarding the purposes and entities listed in this notice are saved and made available to these entities in the form of digital signals (for example, in the form of a character string). This is necessary to allow both this service and the entities to respect these preferences.
When you visit a website and are offered the opportunity to choose whether or not to consent to the use of profiles for personalized advertising, your decision is saved and made available to advertising providers so that the advertising they present to you respects your preference.
Information regarding your activity on this service may be matched and combined with other information about you from various sources (for example, your activity on an independent online service, your use of a loyalty card in store, or your responses to a survey) in support of the purposes explained in this document.
In support of the purposes explained in this document, your device may be considered linked to other devices that belong to you or are in your home (for example, because you are logged in to the same service from both your phone and your computer, or because you could have used the same Internet connection on both devices).
Your device may be distinguished from others based on the information it automatically sends when you access the Internet (for example, the IP address of your Internet connection or the type of browser you are using) in support of the purposes set out in this document.
With your acceptance, certain specific features of your device may be requested and used to distinguish it from others (for example, installed fonts or plugins and its screen resolution) in support of the purposes explained in this document.
