Benissa presents its new tourist web portal at FITUR and consolidates the #BenissaNaturSport brand Benissa presents its new tourist web portal at FITUR and consolidates the #BenissaNaturSport brand
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Benissa presents its new tourist web portal at FITUR and consolidates the #BenissaNaturSport brand

January 22 from 2025 - 15: 51

Benissa is once again present at FITUR in Madrid, from today, January 22, to Sunday, January 26. FITUR is the first annual event for world tourism professionals and the leading fair for the receptive and issuing markets of Latin America. The mayor of Benissa, Arturo Poquet, and the Councillor for Tourism, Virginia Pérez, attended the opening of the fair.

Benissa launches its new tourist web portal

Benissa Turisme's first appointment at FITUR was held this morning with the presentation of its new tourism website. A project framed within the Tourism Sustainability Plan (PSTD) financed with Next Generation funds from the European Union. The new website will integrate the Tourist Intelligence System and the Digital Twin, two tools that allow the analysis of key data on the behaviour and preferences of visitors.

"Today we are launching our new tourism website, which positions us as a modern, accessible and innovative destination," Pérez said.

Benissa consolidates the #BenissaNaturSport brand

Benissa, with its privileged location between the sea and the mountains, is positioned as a benchmark in nature sports tourism in the Valencian Community, managing to sustainably combine its natural resources and its sports offering, attracting both visitors and residents to enjoy a wide range of outdoor activities.

The #BenissaNaturSport brand continues to grow and, once again, will be present at FITUR SPORTS. The #BenissaNaturSport2025 brochure will also be present at FITUR SPORTS thanks to the Provincial Board of the Costa Blanca. This body will hold meetings with the main actors and agents specialised in this field.

Gastronomic tourism: tradition and Mediterranean flavour at FITUR 2025

With the support of Restaurante Pizzeria Chaplin and sponsored by HostelBe, which this year celebrates 35 years of history, Benissa Turisme will bring a show cooking to FITUR 2025 that combines tradition and Mediterranean flavour.

On Friday, January 24 at 10:30 a.m., Vanesa and Miguel (Restaurante Pizzeria Chaplin) will prepare a Cruet de Peix, one of the signature dishes of our region.

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